Rigas Parathyras is Senior Manager Digital Architecture at Liberty Global. He is leading the architecture team focusing on digital transformation initiatives targeting to achieve optimal customer experience, driven by omnichannel principles. He did his Master’s in Engineering in Greece followed by a Master’s in Computing in London, UK. He started his career in Web Development working for marketing and software development companies. He joined Liberty Global in 2007 designing and developing applications for customer self-service, agent sales tooling, product catalogues and customer order management. Since 2010 he has been working in the Architecture Department expanding his end to end architecture knowledge on the Communication Services Industries. Rigas is also an active contributor in TM Forum for Customer Experience Management and has led various catalysts.