A Digital Transformation Executive and General Manager, with 20 years experience combining deep Product knowledge, rich Data insights and strategic Operations know-how to lead change, innovation and growth in global organizations. Industry speaker, evangelist and thought leader on developing and leading high performance teams, divisions and companies using data, culture and agile as main pillars.
Currently Head of Product Strategy and Operations of Ads @ Google, improving customer experience for advertisers/publishers/agencies and end users, by leading Strategy + Operations across Search ads, display, programmatic, YouTube and Shopping. Instilling lean, customer centricity and change management practices resulting in scalable, efficient and profitable growth.
As Microsoft’s Global Head of Business Transformation, re-built Skype’s data infrastructure and visualization layer to create a comprehensive digital ecosystem on which all functions and levels worked with and which became the de-facto operating model of Skype. In addition to the advanced modules of the ecosystem, it promoted the behavioural and cultural changes required to create a more nimble, adaptive, and data-driven modern culture throughout. The change enabled Skype to reach its peak connected users, 10X mobile engagements, 50% more revenue and significant uptick in NPS and customer experience.
As Skype’s Director of Product Strategy, radically accelerated the shift to mobile and cloud, streamlined the user experience for a similar ‘look & feel’ across all platforms, drove the migration of hundreds of millions of Skype and MSN Messenger customers onto a single network under the Skype brand, and co-led the merger with Lync to become a unified consumer + enterprise global business.