An industry leader, Elaine Haher has more than 25 years’ experience in the telecom software arena having held various key positions across product management, sales and marketing. As business developer for solutions that span the Ericsson OSS/BSS portfolio, Elaine focuses on anticipating the evolving role of operators and the development of software solutions that they can use to elevate their position in the value chain. Most recently, Elaine introduced the Ericsson Service Innovation Framework to help operators make the transition from the role of pure pipe provider to service enabler and service creator by deploying solutions to enable the Digital, Cloud and traditional services ecosystems where many enterprise partners are involved in the end user application. Elaine has experience in the OSS management functions of fulfillment, assurance and billing with detailed experience in Catalog Management, Order Management and Provisioning. Elaine is the team leader of the TM Forum Catalog Management working group driving new standards for Catalog driven architectures. She drives the adoption of the Digital Frameworx and the open digital APIs to allow for interoperability among partners/suppliers/developers and operators.