Dr. V.R. (Richard) Benjamins is Director External Positioning & Big Data for Social Good at Telefonica. Before that he was Group Director BI & Big Data responsible for internal exploitation. Before joining Telefonica, he was director and board member at iSOCO, which he co-founded in 1999. Dr. Benjamins has held positions at the Universities in Madrid, Amsterdam, Sao Paulo, Barcelona and Paris. He is one of the founding members of a European Incubator for Open Data start-ups (http://opendataincubator.eu/). He has published over 100 scientific articles (http://www.researchgate.net/profile/V_Richard_Benjamins/) about artificial intelligence, knowledge-based systems, and semantic web, and he is a member of the editorial board of IEEE Intelligent Systems. Dr. Benjamins received his Ph.D. (1993) in Cognitive Science/Artificial Intelligence from the University of Amsterdam.