Chris Coleman has been at Virgin Media for over 10 years in a number of sales and commercial roles. His passion is exploiting the best technology to drive amazing sales conversations and a truly ‘Virgin’ customer experience. Most recently Chris has been leading the development and delivery of Virgin Media’s Multi-Channel/Omni-Channel Sales Strategy. With prospect & customer feedback at the centre of every decision and action Chris has delivered a seamless, consistent and personalised buying experience across the many customer touch-points at Virgin Media. Using data collected & visualised, in real-time, across each of these touch-points, Virgin Media is now able to truly optimise their contact strategy, commercial effectiveness and channel distribution like never before.