Aaron Shidler is Vice President, Oracle CX Cloud Product Development, Industry Solutions, at Oracle Corporation. He is responsible for driving product strategy and product management for the Oracle Customer Experience Suite of Applications, which consists of marketing, sales, quoting, social, service, and commerce applications available on premise and in the cloud. Mr. Shidler is also responsible for aligning the Cloud solutions to the customer experience portfolio for industries. Prior to this role, Mr. Shidler was Vice President, Oracle Fusion Product Strategy, CRM, Supply Chain Management (SCM) and Master Data Management (MDM) Applications.
A 20-year veteran of Customer Experience Solutions, Mr. Shidler joined Oracle through the acquisition of Siebel Systems in 2006. At Siebel, he was Group Director of CRM Products, where he led product management for a number of CRM applications.
Prior to Siebel, Mr. Shidler served as Vice President of Operations at Value America, where he was responsible for Customer Support Applications, First Data Merchant services where he was AVP, Quality Assurance, and Federated Department Stores Credit Services, where he held management positions in the Mail and Phone Order and Bankruptcy Departments. Mr. Shidler holds a degree from the University of Cincinnati.